Keywords Play A Big Role In SEO!
Google has made several changes regarding its search algorithm over the past few years. These changes have turned out to have a greater impact on the search engine ranking factors. Now, the search results are more relevant, focused on content, and present better ideas.
You must acknowledge this algorithm amendment. Before, keyword stuffing used to be a common factor in showing search results. But it never fished out the most relevant ones.
Currently, the Impact of Proper Keyword Research Has Evolved Remarkably…
SEO strategy is something every WordPress website follows religiously. Be it for consistency in creating content or to craft a user-friendly design, everything holds foremost importance. And keywords maintain a superior position among all these factors.
How Efficient Is Keyword Research For WordPress Site?
You may still wonder how important keyword research is for search engine optimization. Well, NineGravity brings to you all the reasons why it is. Read on!
- Understanding Target Audience: Keyword Research lets you get a clear view of the target market. It provides a detailed understanding of how the audience is looking at certain sectors or companies.
- Developing CMS: You can develop your website as well as content management systems and website maintenance software (WordPress) settings based on keyword research.
- Supporting SEO: Keyword research is a great way to maximize visibility for your WordPress website. To optimize the site, you need to know which products or services the target audience is searching.
- Leveraging PPC: To let users find your WordPress site through organic search, you can use keyword research as your pay-per-view strategy. When you know which phrases people are writing while searching for certain content, it becomes easier to design website content.
- Measuring Website Progress: Measuring your progress is a necessary aspect of gauging a WordPress website’s success. You can track where your site stands on SERPs (Search Engine Result Pages).
5 Success Stories That Prove Keyword Research Efficiency:
Every brand throughout the globe goes through challenges on their journey to success. And keyword research has been a big part of their WordPress websites. NineGravity will discuss five such websites that have faced issues and successfully overcame them.
1. DesktopReady:
DesktopReady is a leading brand in their industry. Even after having more than a million users on DaaS (desktop-as-a-service), they faced a major traffic slump. This caused them to lose their leading ranking. So, how did keyword research help them recover?
Tactics:
- SEO Auditing – Sometimes, websites face technical glitches and miss their goal with SEO. A thorough technical audit gave the finest solutions to recover a WordPress website’s ranking on the search engine result page.
- Targeting Contents – Optimizing old content with trending key phrases led to channelling improved website traffic.
- Providing SEO Support to Social Media Platforms – Social media platforms play a huge role in creating a solid website profile. So DesktopReady optimized these pages through target keywords is a necessary step.
Outcome:
- DesktopReady witnessed an increased audience rate of 409% within no time.
- The brand backlinks jumped up to 1,340 from 822.
- Brand ranking increased significantly from 4 to 469 terms.
2. Dilo:
During their WordPress site redesign in 2019, Dilo came across lost traffic and decreased keyword ranking. It needed to regenerate the valued key phrases to get back its position in the industry.
Tactics:
- Content Optimization – Usually, WordPress websites go for a thorough SEO audit after redesigning their themes. But Dilo’s issues were rather quirky! So, it went for content optimization with upgraded keywords and Meta tags.
- Updating Graphics – Sometimes, it is hard to attract certain industries only through articles and tags. In this case, Dilo opted to include more charts and infographics within their content.
Outcome:
- Dilo’s Google impressions enhanced by 46% within the next 3 months.
- The brand’s organic clicks increased by 36% in 6 months.
- Dilo got a 24% increase in Google clicks in 3 months for high-value key phrases.
3. Honda Motor Co.:
While launching their new models, the Civic Hatchback and Accord, to South America, Honda had to compete for target keywords with franchise partners. Also, reaching the target demographic with existing content became an issue for the successful brand.
Tactics:
- Improving Target Keywords – Based on all dealer requirements, Honda opted to create new keyword targets for each franchise.
- Researching Clients – Honda’s target demographic was not receiving their SEO campaigns. So, they conducted detailed research on client preference. And crafted SEO content along with developed keywords to link them to the target market.
Outcome:
- Honda’s dealer inquiries increased by 40%.
- The brand returned to its leading position in the industry with a 200% increase in traffic.
- The cost per conversion (CPC) decreased by 30%.
4. Happy Ears Hearing Center:
This Phoenix-based organization began their journey with two aims. Firstly, they wanted to attract local clients with their services and secondly, they wished to make a position in the national audiology sector.
Tactics:
- Enhancing Client Experience – The organization opted for creating a unique and eye-catching WordPress website. They concentrated more on a vibrant theme with striking headers and appealing CTAs to earn local clients and appointments.
- Expanding Keyword Targets – As their target was to become the go-to auditory aid hub, Happy Ears Hearing Center did thorough keyword research. It helped to know which phrases target clients were searching on Google. They expanded their website content accordingly.
Outcome:
- The platform’s total organic keyword ranking increased by 245% rapidly.
- Their organic traffic witnessed an increase of 396%!
- 44% upsurge in local conversions happened within no time.
- Even the center’s candidate pipeline witnessed remarkable growth.
5. Samanage:
This asset management SaaS brand has a global reach across 50 countries. But they faced a rather stressful trouble with SERPs ranking. Even their SEO strategy was not working.
Tactics:
- Robust Content Planning – Samanage opted to publish more than 65 content pieces across all platforms. They started with blogs that had target keywords and extended to landing pages, whitepapers, and more such trendy content to advance visibility.
- Re-designing Blogs – The brand crafted a rather astounding strategy and revamped its blog designs. They designed blog elements with overall site A/B testing.
Outcome:
- Samanage received high rankings for even non-branded key phrases.
- Their organic traffic YoY increased by 42.14%.
Wrapping up
we can recognize how keywords can make or break your website visibility. NineGravity values keyword research highly for all kinds of WordPress websites. These impressive success stories prove its importance and effectiveness.
