Comprehensive Research & Positioning Solutions
SWOT Analysis & Market Assessment
We perform a 360° SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to find out how your branding is currently positioned in the market. From recognizing the internal strengths of the company to discovering the overlooked market gaps, we provide you with a detailed plan to beat the rivals.
USP Development & Competitive Research
We thoroughly explore your market environment by studying competitors, current trends, and customer feedback to determine what really differentiates you from your competitors. After that, we not only define a clear-cut USP that energizes your brand story but also create a USP that attracts the attention of your potential customers as if it were the only one.
Target Audience Research & Insights
We do not limit ourselves to demographics only; we find out the audience’s problems, needs, and reasons for buying. Our techniques are interviewing, social listening, focus groups, and digital analytics that we use to convert audience understanding into insights that can be implemented.
Ideal Customer Profile (ICP) Creation
We develop ICPs supported by robust data that accurately characterize your best-fit clients, detailing not only the industry but also the decision-makers, budgets, and behavioral traits. Consequently, each program, message, and favor becomes a direct hit towards those buyers who are most likely to respond with “yes.”
Customer-Oriented Offer Development
We tap into customer insights to create compelling, problem-solving offers that attract the customer's emotional and logical sides. In fact, each offer is crafted to raise the customer's perceived value to the maximum, resulting in higher conversions and lower decision hesitation.
Offer Validation & Survey Testing
We first validate offers via well-organized surveys and genuine feedback loops before proceeding to the launch to make sure that the offers click with their market. The outcome: well-performing positioning supported by research, not just making promises.
Get Positioned for Growth in 5 Strategic Steps
01
Discovery & Goal Mapping
02
Deep-Dive Research
03
Strategy & USP Development
04
Offer Design & Validation
05
Implementation & Continuous Optimization
Industries We Cater
Healthcare
Automotive
Travel & Tourism
Banking & Finance
Logistics & Transport
Retail & E-commerce
Education & E-Learning
Media & Entertainment
Work
America Ship
America Ship specializes in shipping and freight services. We revamped their website, improving user experience with a cost calculator and freight quote tool, while making key services easily accessible to enhance customer navigation.
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Alexi dvorrezki
Founder & CEO
Annabelle B
Baumann
Laura Duffy
Marketing Operations Manager
Matt Craig
Chief Strategist
Ryan Haider
CTOOur Flexible Engagement Models Tailored for You
01
Fixed-Price Projects
These projects are great for deliverables that are clearly defined, such as SWOT, USP, or ICP creation, where the scope, milestones, and timeline are already set. The pricing is predictable, and the results are measurable.
02
Time & Material
This is a suitable option for brands that need a flexible approach. We can perform our work on an hourly or daily basis for activities such as continuous market research, audience insights, or positioning refinement.
03
Hybrid/Monthly Retainer
It is a strategic, long-term partnership model that combines research, development, and optimization. The main idea behind it is to coordinate with the market trends, experimentation and adjust the company’s products to brand-new trends in the area.
04
Performance-Based
Such a model is the most appropriate for collaborations focused on the achievement of results. Payment will be linked to the accomplishment of specific growth metrics by which your brand’s performance will be higher than the competitors’, thus making us your partner in success.
05
Research-as-a-Service (RaaS)
The subscription-based model we create for you can be in charge of your competitive tracking, market intelligence, and positioning updates without any limitations. Your brand will always be in front of the changing market landscape.
Why Choose Us with Research & Positioning
Data-Driven Precision
We base our decisions solely on data, not on assumptions. Every suggestion we make is supported by research.
Proven Frameworks
Our approach has been instrumental in the growth of several brands, up to a 20% revenue increase in less time through their more precise positioning.
Industry Intelligence
Whether it is SaaS or services, our strategists are familiar with the buyer's psychological process.
Full-Cycle Service
From research to confirmation, we have taken care of everything for you to be able to concentrate on the implementation.
Open, Collaborative Process
We work alongside you to create a strategy that combines your knowledge with our data insights.
FAQs
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How long does the process take?
Normally, 4-8 weeks is the turnaround time, but it could be as long as 8 weeks depending on the scope. Research and validation are usually the last steps of the process.
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What deliverables do we receive?
A thorough SWOT report, USP statement, ICP profiles, customer offers validated, and actionable strategy documentation.
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How do you ensure differentiation?
By conducting in-depth competitive research and using structured positioning frameworks that shine an authentic brand’s strengths.
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Can you handle multiple market segments?
Certainly, we develop individual positions for each audience segment, and then we verify the presence and understandability of the message.
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What industries do you specialize in for research and positioning?
We have been involved in different projects in six different industries, which are technology, Software as a Service (SaaS), real estate, professional services, healthcare, and retail. Generally, we have adapted our frameworks to match the specific challenges and opportunities of your market.
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How do you ensure the research insights are accurate and unbiased?
We rely on accurately sourced data, conduct surveys independently, and utilize triangulation techniques. This means that we mix numbers with words to make sure the findings can be trusted and are timely.
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Can you help reposition an existing brand instead of building from scratch?
Yes. We have the privilege of collaborating with some seriously cool and established brands that want to reposition or rebrand and capture new markets, unique audience groups, and product lines. By using our approach, your messaging becomes clearer and you get back your contact with the market.
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Will you also help implement the positioning strategy after research?
For sure. We are there for you not only for the strategy but also for the help with message development, campaign alignment, and internal team enablement, all working together to ensure that the new positioning is consistent and has a considerable impact on the market.